Brand Alert – Materiel Tbilisi


Social media has completely changed fashion and the way it is perceived. It has given a platform to so many creative individuals around the world to showcase their talent. Materiel is no exception!

Materiel is a Tbilisi based fashion house that utilizes the heritage of the Soviet textile industry. Founded in 2012, on the foundations of one of the biggest textile producers in the USSR dating back to 1949, the Fashion House Material has allowed creatives in Georgia with very different artistic visions to further their experience and share their talent by utilizing existing infrastructure and knowledge.

3 different design perspectives, in-house production team and a close-knit team of dedicated individuals, is the recipe for success of this Georgian based fashion house. Tbilisi State Academy of Arts graduates,
Aleksandre, Lado and Aka are the masterminds behind Material who are shaping the industry with the expansion of Georgian fashion on the global scene and inspiring the youth in Georgia.

Focusing on inclusive fashion and driving inspiration from the drive and energy of Tbilisi, Materiel creates sophisticated, structured and timeless pieces for the person who seeks minimalism with a feminine twist. By using faux eco-friendly leather, wool and silk, Materiel’s focus has always been on quality, sustainability and wearability which are engrained in the design and creation of pieces created by the fashion house. With a culture of collaboration instilled at the heart of this fashion house, the team at Materiel is focused on creating designs that people could wear season after season.

Fashion is for everyone and Materiel is there to prove that statement.

Shop my favourite Materiel pieces!


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